“European Rubber Journal” (ERJ) released the latest “2011 Annual Global Rubber Machinery report” shows that in 2011 the global rubber machinery sales increased 16%, reached a record $3 billion 863 million, including non tire tire equipment and equipment is 3: 1, non tire equipment sales growth faster than the tire equipment. This ranking shows that Chinese enterprises rising strength, European and American companies in trouble. Expect the global rubber machinery experienced in 2010 and 2011 after the rapid development will enter the stage of steady development, demand will maintain the level before the financial crisis in the middle of 2008.

China ranks second

This year is the calendar year to rank the greatest change in a year. The German H-F company (formerly Italy Krupp) with the acquisition and the Farrel wave at the top business. The leapfrog development of China mesnac, sales revenue increased 56% in second, this is the Chinese rubber machinery enterprises among the top three for the first time. Japan Kobe steel company sales revenue fell 5%, down to third. Holland VMI company for $262 million, ranked fourth. Japan’s MITSUBISHI heavy industry sales revenue increased 147%, ranked fifth, the largest increase. 95% growth in Dalian rubber sales revenue, ranked sixth, this is the first time into the top ten. Yiyang rubber machine, La Center Boro, Castro Esther and Guilin rubber machine in seventh, eighth, ninth and 10.

A new list of 5 companies, respectively, Germany Arburg company, Holland company, China groznyi SCUT bestry company and Sichuan Yaxi company and Dalian integrity of the company. In rubber machinery enterprise 30 strong, 14 China, Germany 7, Japan 3, Holland 2, Italy 1, France 1, Austria 1, India 1. Rubber machinery sales revenue of over $300 million enterprises from 1 in 2010 to 3, 2 and 200 million ~3 billion dollars, 3 100 million ~2 billion dollars, that big companies rubber machinery industry by the beginning of 2007 continues, and there are signs of accelerating.

The top ten in Kobe steel sales decreased slightly in other maintained a substantial growth, the growth rate in more than 50% of the MITSUBISHI heavy industries, Dalian rubber and mesnac. The top ten sales accounted for 54.1% of the total world rubber machinery, growth of 4 percentage points compared to 2010.

In the global rubber machinery in the top 30, Chinese enterprises accounted for 14 seats, occupy 4 seats in the top 10. Chinese enterprise concentration increased significantly and the top 3 market share from 26.5% last year rose to 33.5% before the rubber machine, the top 10 market share from 55.3% last year rose to 59.8%, indicating China rubber machinery companies obviously.

The market pattern has changed

Record sales revenue in 2011 most of the rubber machine company, full load production, delayed delivery orders and refused to have occurred. On the point of the area, a strong rebound in the Japanese market, Chinese market continued growth momentum, and market performance.

ERJ pointed out that in recent years the Japanese rubber machinery market share has been declining, 2010 dropped to 3% of the world’s lowest point, but in 2011 the Japanese rubber machinery market sales rebounded, growth of 135%, accounted for 5.7% of the global share. The sustainable development of China market, sales revenue growth of 36%, in the global market share increased to 31%. In recent years, some large projects in Southeast Asia near the end, demand for rubber machinery decreased slightly. In addition, some European big rubber processing projects stalled, leading to the relative difficulty of some European rubber machinery enterprises. The United States in 2011 without a rubber machinery enterprises to enter the top 30.

In terms of products, mechanical equipment market growth is higher than that of non tire rubber tire equipment growth, especially the conveyor belt and hose industry, the investment rate has been higher than that of the tire industry, strong demand for non tire equipment.

In addition, changes of rubber mixing equipment supply pattern of relative two years ago. Before the Asian countries such as Japan and South Korea from Kobe to buy steel smelting equipment, Europe, North America, India and other countries, and the purchase of H-F Farrel wave Mini mixer equipment. After the acquisition of H-F wave and Farrel Meaney, customers can choose in Kobe steel company and H-F. Tire customers because of concerns about mixing equipment procurement monopoly, often invite H-F and Kobe steel on bidding. Kobe steel company revealed that at least 2~3 European companies began to purchase the mixing equipment. H-F after the completion of the acquisition has also made rapid development, technical level of equipment and more on the steps, before the purchase of the product price is increased, the market for further expansion, the mixing equipment with annual sales of 150 million euros.

Promote the upgrading of the crisis

Generally think rubber machinery manufacturing enterprises, the financial crisis has brought great changes to the industry, most of which are positive. First of all, to meet customer needs and save money, more suppliers of rubber machine to shift production to lower labor cost countries, the production of more low-cost equipment.

Secondly, compared with the western countries rubber machinery manufacturing enterprises, Chinese rubber machinery enterprise and Japan now have more opportunities to contact with customers, more easily in the process, material and design to meet the needs of customers. According to ERJ observation, now rubber machinery manufacturing enterprises pay more attention to bring more value to customers. Different customers on the same equipment capacity, reliability, quality and adaptability have different requirements. This prompted the rubber machine manufacturing enterprises for various conditions to find the best solution to achieve the purpose of complete order delivery at low cost.

Once again, the world’s top tire enterprises now attach great importance to the construction of the green plant, to meet European standards, in order to bring from the automobile industry customers left a good impression. Chinese companies are slowly through these changes. Export oriented tire enterprises has already committed to producing higher quality, better performance of tire. Chinese tire enterprises purchase cheap local manufacturing rubber machine time is over.

A questionnaire survey for ERJ sales situation, in the investigation, planning for the future, more and more enterprises focus on product upgrading and modernization, expand production capacity ratio fell from 46% last year to 36%, product upgrading and modernization increased from 35% to 32% last year.